PK-Casual

by Princess Kaiulani Fashions

Born from Legacy, Designed for Today

Everyday Island Style

Since its founding in 1959, Princess Kaiulani Fashions has shared the beauty of Hawaiian culture through its timeless designs—muumuus and holokus that honor elegance and heritage. In 2025, under its third-generation leadership, a new vision emerged: to bring the Aloha spirit to more people through versatile, modern styles that resonate with everyday life. And so, PK-Casual was born.

Loulu Print Sleeveless Halter Dress – PK-Casual Collection Loulu Print Sleeveless Halter Dress – PK-Casual Collection Loulu Print Sleeveless Halter Dress – PK-Casual Collection Loulu Print Sleeveless Halter Dress – PK-Casual Collection Loulu Print Sleeveless Halter Dress – PK-Casual Collection Loulu Print Sleeveless Halter Dress – PK-Casual Collection Loulu Print Sleeveless Halter Dress – PK-Casual Collection Loulu Print Sleeveless Halter Dress – PK-Casual Collection Loulu Print Sleeveless Halter Dress – PK-Casual Collection Loulu Print Sleeveless Halter Dress – PK-Casual Collection Loulu Print Sleeveless Halter Dress – PK-Casual Collection Loulu Print Sleeveless Halter Dress – PK-Casual Collection Loulu Print Sleeveless Halter Dress – PK-Casual Collection

The Heart of PK-Casual

Timeless Roots, Modern Rhythm

  • Brand Concept

    Blending classic island silhouettes with relaxed comfort and practical details, PK-Casual offers a new take on Hawaiian fashion. Designed for both everyday wear and travel, the collection lets you feel the warmth of Aloha wherever you are.

  • Designer’s Message

    Designer’s Message

    I want people to feel the spirit of Aloha in their daily lives. Whether you live in Hawai‘i or are visiting, I hope our clothing brings a sense of joy and connection. My goal is to create fashion that honors our culture while embracing the beauty of how we live today.

  • Why It Matters

    In a world of fast fashion, PK-Casual offers meaningful alternatives—clothing that reflects a slower, intentional lifestyle rooted in culture, connection, and care. It’s not just about looking good; it’s about feeling grounded, seen, and inspired by what you wear.

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Product Lineup

  • Rayon Island Dresses

    Elevated Comfort, Everyday Grace" Made from premium rayon, these dresses prioritize softness, breathability, and freedom of movement. The halter neck design and vibrant prints make them perfect for both resort wear and relaxed gatherings.

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  • Tops & Pants

    Mix, Match, and Make It Yours" These high-low tops and wide-leg pants are not sold as sets, offering flexibility for styling. Ideal for daily wear, they bring an effortless touch of island charm to your wardrobe.

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  • Unisex Aloha Shirts

    Tradition for Today" Relaxed-fit aloha shirts for all genders. Featuring timeless motifs and modern colors, these pieces celebrate Hawaiian heritage while offering a contemporary, versatile fit.

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  • Tropical Jumpsuits

    Effortless Style in One Step" Featuring puff sleeves and a flattering waistline, these jumpsuits combine comfort with a polished finish—perfect for both casual outings and special events.

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Key Features

  • Lightweight, breathable fabrics (e.g., rayon)

  • Relaxed fit with elegant draping

  • Original island-inspired prints featuring nature and flora

  • Versatile styles that dress up or down

  • Accessible price points

  • Functional designs (pockets, easy closures)

  • Inclusive size range

  • Family coordination options (adults, kids, pets)

  • Elegant yet approachable silhouettes